My family grew up listening to classics from The Mamas & The Papas, one of which was the song “Monday, Monday.” I often catch myself habitually humming or singing that two-word chorus strain come Monday mornings.
In reflection of the lyrics, we discover a slightly comical take on how the ending of a weekend results in the lameness of returning to the drudgery of a work week, thrown back into a structure that won’t ever change…
“Every other day, every other day
Every other day of the week is fine, yeah
But whenever Monday comes
But whenever Monday comes
You can find me crying all of the time
Monday, Monday, can’t trust that day
Monday, Monday, it just turns out that way
Oh, Monday, Monday, won’t go away
Monday, Monday, it’s here to stay”
Or will it?
If left in the hands of Millennials, the traditional structure of the work place seems to be on the rise to fade into a memory of yesterday. On their pursuit of flexibility and freedom, there has been a surge of freelancers, self-employment, start-ups, working from home and short spurts at different companies. Sometimes the work day never really ends now since smartphones and laptops generate both a more casual approach yet 24/7 connection to career demands/responsibilities.
As cited from yesterday’s USA Today article, “Millennial workers want free meals and flex time: “‘They want more flexibility and versatility,’ says Evelyn Fiskaa, director of career development at Dominican College in Orangeburg, N.Y. She says millennials don’t mind working at home or the overlap between work and their personal life.”
It’s especially important for the market research industry to be aware of any metamorphosis of the “9 to 5” workplace scheduling. Nowadays and looking toward the future, all of a Millennial’s time is busy time, creating a harder feat of accomplishment to snag and suspend their attention for a few questions.
But with all challenges comes opportunity, such as a heightened chance for “in the moment” research, collecting real-time reactions and data (since the human memory so often skews what really happened the more time that passes). With the progressive discard of the structured job approach towards a more lenient and modified work environment, there is more multi-tasking, networking and luncheons, longer breaks, etc. The lines between personal and paid time are getting blurrier, supposedly encouraging a better work-and-life balance.
So here’s to discovering innovative ways to weaving ourselves into their workday moments!
-written by Rebecca